Twitter was already facing several challenges with advertisers even before Elon Musk acquired the company. Twitter was facing strong competition from larger and faster growing social media platforms, ...

Teams that run critical ad systems dwindle to one or two staffers. Lost ad revenue adds up during what should be the most profitable time of the year. Reading time 3 minutes Among Twitter’s multiform ...

Twitter’s advertising business and time spent on site by users continues to decline. Poor performance has prompted analysts to reduce the company’s revenue forecast for a second time since Elon Musk ...

Twitter is making millions of dollars from just a handful of some of its most infamous users, according to a new report. New research from the Center for Countering Digital Hate (CCDH) estimates that ...