Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. This article is more than 3 years old. As US retail sales data start ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

New genomic research provides strong rationale against genetic determinism for behavior. It has long been known that there is a complex interplay between genetic factors and environmental influences ...

The response—behavioral contagion or empathy—depends on factors such as robot's anthropomorphism and the customer's moral identity GYEONGGI-DO, South Korea, Oct. 15, 2025 /PRNewswire/ -- While many ...

The “Black Wife Effect” isn’t magic or myth. Psychology explains why close relationships can change how we show up.

Researchers identify two distinct psychologicl pathways in this context: behavioral contagion and empathy, highlighting the importance of anthromorphism and moral identity. While many studies have ...