Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you ...

Strategic planning has forever been a core responsibility of the CEO. During the rising tide economy of the 2010s, it was a relatively straightforward process. But when COVID-19 hit in 2019, every ...

Forbes contributors publish independent expert analyses and insights. I enable organizations to simplify so they can focus on valuable work.

The Department of Environmental Studies engaged in an approximately 18-month process in order to agree on the strategic planning document here. Pre-planning for ENVS strategic planning, including work ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

Biopharmaceutical manufacturers can strategically choose between fed-batch and continuous manufacturing to balance scalability, flexibility, and market demand across the product lifecycle. Understand ...

UAB’s Strategic Planning Council was launched in January 2022, and charged by President Ray Watts to refresh UAB’s 2018-2023 strategic plan, Forging the Future, to guide the institution’s continued ...