Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...

While most companies say excellent customer engagement is crucial for success, only a small fraction say they have it. Here are four strategies to get there. According to Harvard Business Review ...

Recently, I heard a self-described “strategy expert” tout that his framework was once used by Mark Zuckerberg at Meta. It was an odd claim for two reasons. First, there was no evidence the expert had ...

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are ...

Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

The OECD's 2023 Skills Outlook report highlighted a crucial point about the current state of the working world. In a rapidly evolving landscape where digital advancements are changing how we operate, ...

The TOPO Sales Engagement Leadership Report released in December 2020 focused on the innovative practice of sales engagement across high-growth sales teams in light of the COVID-19 pandemic. The ...

Once the purchase button is clicked, the real magic begins—the post-purchase experience. It's not just a transactional aftermath; it's a carefully curated journey where brands engage, delight, and ...

Opinions expressed by Entrepreneur contributors are their own. In 2021, employee engagement is one of the most important aspects of managing employees. Employee engagement helps you understand whether ...