The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Only a quarter of this year's Cannes Lions award-winning campaigns provided brand impact over the short or the long-term, according to Kantar research made available to Marketing Dive. This year's ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Small businesses have been through a lot these past few years. Due to the pandemic, many are barely surviving. It definitely hasn’t been easy for anyone to keep the show rolling, and small businesses ...