If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Snowflake is enhancing its data clean room product following its acquisition of Samooha in December. Growing privacy legislation and loss of identifiers have increased use of clean rooms in marketing.

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

The Clean Data Alliance (CDA) says veteran tech executive, cybersecurity adviser and investigative journalist Rex M. Lee has joined its board of directors. The Clean Data Alliance works to advance ...

In the rapidly evolving AI landscape, companies are racing to deploy the most sophisticated models and cutting-edge algorithms. But amid the excitement, many organizations overlook the most critical ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

Challenges with data quality and data governance have plagued healthcare analytics efforts for decades – and the stakes are only getting higher in the age of AI. Inaccurate or inconsistent data ...

As major consumers of energy and water, data centers face increasing scrutiny to demonstrate their commitment to sustainability and environmental responsibility. While many organizations invest ...

Have you ever spent hours wrestling with messy spreadsheets, only to end up questioning your sanity over rogue spaces or mismatched text entries? If so, you’re not alone. Data cleaning is one of the ...