Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

The 21st century has seen the beginnings of a new revolution in psychology, one in which novel questions have been posed, research methods devised, and sub-fields created. It is an exciting time for ...

Nature Communications acknowledges that when assessing application-oriented manuscripts, the level of novelty will likely be below that typically observed in more fundamental work. Instead, the ...

Our work focuses on understanding and developing interventions for anxiety disorders, stress, and coping with cancer. We study mindfulness and acceptance-based as well as exposure-based behavioral ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.